Minnesota Sports & Events: Five Years In

Known as a strategic alliances visionary and dynamic leader, Wendy Blackshaw has spent 20+ years in the brand creation, marketing and sales of high-profile organizations including Minnesota Super Bowl, Sun Country Airlines, Mall of America, Minnesota North Stars and Rollerblade. Blackshaw is currently CEO of 2022 Women’s Final Four and President, CEO of the newly formed Minnesota Sports and Events, the sports commission for the Bloomington, Minneapolis and Saint Paul region. Prior to that, Blackshaw was SVP of the Super Bowl in 2018, raised $54M in private corporate funding, and developed and executed the 10-day Super Bowl Live. She was also SVP at Sun Country Airlines where she developed the iconic “Hometown Airline” brand.